How to cope with life online including email overload, website promotion and development.
Embedding a YouTube video in WordPress Putting a YouTube video in WordPress? That’s easy, isn’t it? You just copy the link into the post and click on publish. Well, yes, that will put a video into your post. And it will look like the one below. And here’s the video: Literally all I have...
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Using social media without spending – wasting? – hours on it every day? There is no doubt that, when done correctly, using social media can widen your circles of connection but one of the keys is to be there regularly so people can get to know you. Here are some ways I use to...
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Are you deluging people with your giveaways? “Sign up to our newsletter and we’ll give you 46 videos of business tips free!” “Yours to download now, 10 e-books with all you need to know about running a small business!” “Join our discussions and every week we’ll send you two MP3′s on improving your client...
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WordPress versus Drupal: I have been asked a couple of times recently whether someone should use WordPress or Drupal for their new website. The results of the discussions were that one chose Drupal and one chose WordPress. What follows are some of the thought processes that we went through to come to those decisions. ...
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So you run a lovely boarding kennel for cats in Shropshire. You do a Google search to find out who your competitors are. Great. But how will you know when anyone new comes on the scene? Will you miss the blog post where someone is bemoaning the fact they desperately need 5 star accommodation...
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Feeling a little bewildered by social media? Thinking your company should be tweeting, linking on LinkedIn and encouraging people to ‘like’ you on Facebook? Social media offers a wealth of new opportunities to find out more about your customers and raise awareness of your product but it’s often difficult to know how to go...
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Starting a business, either online or offline? Well you can’t really be totally “offline” today, can you, because even if your business is very solidly based in the real world, such as building stone walls, for example, you still need a “web presence”. That’s where people will look when their stone wall falls down....
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So you need more visitors to your website? There is no easy answer but the following ideas are offered to get you started. 1. First work out where you are now. Make sure Google Analytics is running on your website or you have some other way of accessing the site statistics (all sites have...
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It’s the New Year which always inspires thoughts of how to increase business, have a more successful year that last year (however successful that was anyway) etc. etc. And what has been springing to mind this week is how I can be more genuine when I’m on the web, which is my business after...
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SEO or Search Engine Optimization, getting your website found, can be a complex and time consuming persuit. This is particularly the case if you haven’t got your keywords correct or got your site set up properly. Use sitemaps to get you started. There are one or two very basic things that you can do...
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Feeling creative? 