5 reasons to use Google Webmaster Tools

As you will know, if you have been reading the blog for a while, I am a fan of Google Analytics.  The insights it can give you into who is visiting your website can be so helpful in planning your next moves, whether that’s a marketing campaign or writing your next blog post.  However I am also a fan of Google Webmaster Tools.  So, what’s the difference?

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Where are my blog visitors coming from?

What content drives people to view my site?

Analytics can show you quite a lot of detail about where visitors to your site are coming from – and therefore, of course, what you need to be doing more of!  The examples I will work through here all come from Google Analytics.  However there are other Analytics programs out there!  [Read more...]

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